ZACH BARON • DESIGN LEADERSHIP & AI TRANSFORMATION

I help teams build systems that let great design scale.

Head of Product Design at Troon (opens in a new tab), the world’s largest golf management company.

Featured Work

Access by Troon
The technology behind the world’s largest golf management company, brought in-house—one platform for its courses and golfers.
Head of Product Design2024 — Present
Warner Bros. Discovery
Live sports streaming across Discovery+, HBO Max, and Eurosport—for millions of viewers, at the moment failure was not an option.
Director of Product Design2019 — 2022
GOLFTV
Live PGA Tour coverage, on demand, for fans in 180+ countries.
Director of Product Design2019 — 2021

More Work

LinksDAO (opens in a new tab)
A membership that turned a shared love of golf into an $11M community.
VP, Head of Design2022 — 2024
Arccos Golf (opens in a new tab)
AI shot tracking that turns on-course data into ways to play better.
Design Lead2016 — 2019
Golf Digest (opens in a new tab)
Instruction, equipment reviews, and stories, clearer on every device.
Twocents (opens in a new tab)
Feedback and reviews that help local businesses understand their customers.
Wellfleet (opens in a new tab)
Student health insurance that’s easier to navigate.

Systems help teams scale. Judgment and craft are still the difference.

AI makes it easier to build more. More doesn’t automatically mean better. Curiosity finds the right problems. Judgment makes the decisions. Craft turns them into products people want to use.

About

I’m a design leader who likes to build. I help teams put AI to practical use, turning ideas into working prototypes, reducing repetitive work, and getting useful products into people’s hands sooner.

I stay close to the tools and the work. I experiment, build, and bring what I learn back to the teams I lead. When an approach works, I help make it repeatable, so the whole team can move faster. That means working across design, product, and engineering to improve both what we build and how we build it.

Outside of work, I’m usually with my family, building a side project, or looking for a tee time.

Get in touch

Experience